The project has started with the set up of living labs, networks of local researchers and stakeholders in three different key fruit producing areas for the Mediterranean basin.
In each site, the performance of the new agroecosystem, are being assessed from a holistic point of view, by comparing it against conventional apple and pear orchards (control) planted in the same sites at the beginning of the project. The evolution in the agronomical, physiological, pest and disease incidence, functional biodiversity, fruit quality in terms of nutraceutical components and soil fertility are being monitored along the agroecosystem development.
Special attention will be given to the assessment of fruit quality and the identification of the secondary metabolites as soon as the orchard will start being productive.
Based on the data collected in the fields, an integrated assessment and validation of the sustainability of the DREAM agroecosystem considering both the productive performance, the economic and social aspects, as well as the environmental sustainability will be carried out. Based on these results, guidelines for agricultural policies and governance recommendations will be generated and shared.
To define the “growth levers” for DREAM sustainability and adoption, consumer surveys on the value of quality and nutritional attributes of the diversified products, coupled with the willingness of consumers to pay for the product’s added value will be carried out. This will allow elaborating specific marketing plans for the DREAM fruit products while proposing possible certification schemes for their added-value.